A market entry strategy is a manoeuvre of transporting goods or services to an objected market. It incorporates definite market pricing, quality distribution channels, and a transparent marketing scheme.
The advancements in new products consumes ample amount of money and comprises of severe risks of failure. Lucintel has come up with a productive marketing strategy to accelerate the success rate and demonstrate persistent growth opportunities in the market.
Lucintel's services can arrange for a huge market entry strategy for its clients. In a cut throat competition faced now a days a single error can amount to immeasurable loss of capital and valuable time. Lucintel's plan of action provides the company with a propositional road map. It helps the company to systematize their thought process and considerately assay the costs and advantages of each approach. Our strategy applies the information from market research to analyze the market, customer, and target groups best suited for your products.
市场进入策略 - 案例研究
公司：财富100强公司
Issue: Identify attractive opportunities for growth for a new material, which offers significantly higher tensile strength, tensile modulus and fatigue strength. How much will customers pay for specific improved product performance characteristics? Develop a roadmap for market entry.
A Fortune 100 materials supplier wanted to identify and characterize unmet needs of the marine,
wind energy and
sporting goods industries. They wanted to direct research toward solutions with the highest value and market impact.
Lucintel's Solution: In-depth Interviews, Needs Assessment, Strategy Development
Lucintel conducted more than 50 in-depth interviews among material suppliers, fabricators and OEMs for various composite applications in the three market segments to identify their most pressing improvement needs. Opportunities were analyzed and screened by:
- 市场和应用
- 需求类型（机械，热，环境，美学，速度，节省成本）
- 买方的改善障碍
- 属性的切实影响
- 绩效敏感性的价格
Results: Saved time and money: gained focus.
- The client was able to prioritize the three top
composite markets and applications.
- The company… optimized its R&D spend
- 解决的材料和技术需要改进
- 为复合材料行业制定了整体市场进入策略
- 为各个市场和应用创建了一种方法。
…resulting in years of time and millions of cost savings, allowing the company to confidently focus on executing a well developed plan.
产品创新
