Global Marine Industry | Marine Market | Boat Industry

Based on Lucintel research, at the end of calendar year 2007, the total size of the global boat industry reached an estimated $25 billion. The Europe and Asia Pacific region will provide the future growth for the boat market as sales will be bolstered by continued economic growth in these regions. In the boating industry, there is ongoing shift in product mix toward larger and expensive boats. Given the size of the market and its prospects for further expansion, the recreational boating industry represents a highly attractive opportunity for OEMs, material suppliers, engine suppliers and part suppliers. Broadly, the marine market can be divided into following categories as shown in Fig. 1.

Critical to success in the marine industry is knowledge of market trends, product mix shifts, customer needs and effective market strategies. Our continuous networking with customers, suppliers and competitors creates complete visibility across the whole value chain of the marine industry and thus helping our customers make confident business decisions.

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We offer a suite of consulting and market research services that empower our customers to increase market share and profitability. Some of the consulting services offered by Lucintel for the marine industry are:

• 客户分析
• 客户满意度调查
• 尽职调查和竞争性基准测试
• 增长咨询
• 市场进入策略
• 市场细分
• 机会筛查和分析
• 产品创新
• 基于价值的管理
• 价值链分析

No matter what your product, Lucintel will help you find new markets for your products with greater profitability, better alignment with market opportunities, and the peace of mind that comes from un-biased third-party validation. We offer cutting-edge decision support services that help you make critical decisions with greater accuracy, speed and insight. Please contact us today to discuss your project opportunities.